Hey Brooklyn! Get started with $20 off your first subscription of $40 or more.

House Accounts, Then and Now

House Accounts, Then and Now

Say “House Accounts,” and certain scenes come to mind—country clubs with uniformed servers, or jacket-required meals in New York City’s most famous dining rooms. 

House Accounts are a model in which a restaurant’s best customers can sign for their bill after dining, with the understanding that they’ll pay a tab later on (usually at the end of the month). The term has always carried a certain caché, because House Accounts are fundamentally about relationships—future business is implied, there’s trust between the guest and the restaurant, and guests and restaurants alike can avoid the awkward transactional moment of paying a bill. 

Crucially, these days House Accounts aren’t only for the rich and famous. Here, we take a look at the history of House Accounts and how they fit into the lives of today’s credit card-holding, app-downloading consumers. 

These days House Accounts aren’t only for the rich and famous

Why House Accounts? 

In the mid-20th century, House Accounts offered something for restaurants and their most loyal guests. By allowing guests to run a tab, restaurants elevated them to VIP status, making them feel like part of a club. Regulars could impress friends and colleagues by leaving without paying a check. For their part, restaurants had an effective way to woo their best customers and keep them coming back night after night. 

Once credit cards entered mainstream consumer habits, it was just as easy for guests to use cards as house charges. Cards also saved restaurants the unhappy process of collecting overdue bills. House Accounts lost favor—but they didn’t disappear entirely.

There’s reason to believe that many restaurants still offer House Accounts to select customers. In 2006, restaurateurs including Michael Kornick of MK and Michael Mormando of La Strada spoke to the Chicago Tribune for a piece about a House Account “revival,” explaining that they extended the privilege only to their best (and usually business) customers. Restaurant analysts acknowledged that the charge system was picking up in cities across the country. Three years later, Grub Street published a short interview with Evan Lambert of Savona restaurant on the practice, after another operator declined to comment. 

These articles, though, are the exception. While some restaurants do continue to allow House Accounts, they typically don’t publicize them, so it’s hard to find credible information. If you know, you know—and if you don’t know, you’re probably not the customer who’s going to get one. 

After all, the model’s exclusivity is what makes guests feel special and builds loyalty. As Kirsten Henri wrote in Grub Street, “pretty much anyone can get a credit card, but not just anyone is eligible for house account status.” 

The future of House Accounts isn’t about exclusivity, but community.

Loyalty without exclusivity

In the past, a House Account may have been a way for VIPs to show swagger with fellow diners, but today restaurants and guests are more motivated by relationships. Which begs the question: how can people enjoy the benefits of House Accounts—being greeted by name, snagging the corner booth, or skipping the check—without the exclusivity? 

Guests with House Accounts tend to have a more familiar rapport with restaurant staff. As chef Michael Kornick told the Tribune back in 2006, "The benefit for customers is its convenience and that the restaurant knows your preferences, what drink you like and what table you want," he said. "It's about making it personal.”

While it’s tricky to find reliable information about how restaurants use House Accounts now, we know they aren’t only for people with suits and cigars. In a thread on the seller community for Square, a leading payments platform, operators sought tools for creating House Accounts. Multiple owners wrote that they use House Accounts for students, for their own employees, and for people working in their office buildings. 

Within the Square community, electronic gift cards are a frequent workaround for House Accounts. But those can fall short—paying with a gift card isn’t quite the same as waving goodbye to a server who can add that drink you just finished to your tab. What people really want is to feel like regulars at their favorite places. 

That’s why the future of House Accounts isn’t about exclusivity, but community. With Per Diem, businesses can recognize their best customers, place orders seamlessly, and build deeper relationships. Guests get deals at their favorite restaurants, and an experience that makes them want to come back again and again. Plus, they can pay it forward and treat a friend—making that community just a little bit bigger.

House Accounts, Then and Now

House Accounts, Then and Now
by
Soma Amir
by
Doron Segal
by
Tomer Molovinsky
by
Olivia Terenzio
by
Jessica Buckley
by
Ashley Rodriguez
December 21, 2021

Say “House Accounts,” and certain scenes come to mind—country clubs with uniformed servers, or jacket-required meals in New York City’s most famous dining rooms. 

House Accounts are a model in which a restaurant’s best customers can sign for their bill after dining, with the understanding that they’ll pay a tab later on (usually at the end of the month). The term has always carried a certain caché, because House Accounts are fundamentally about relationships—future business is implied, there’s trust between the guest and the restaurant, and guests and restaurants alike can avoid the awkward transactional moment of paying a bill. 

Crucially, these days House Accounts aren’t only for the rich and famous. Here, we take a look at the history of House Accounts and how they fit into the lives of today’s credit card-holding, app-downloading consumers. 

These days House Accounts aren’t only for the rich and famous

Why House Accounts? 

In the mid-20th century, House Accounts offered something for restaurants and their most loyal guests. By allowing guests to run a tab, restaurants elevated them to VIP status, making them feel like part of a club. Regulars could impress friends and colleagues by leaving without paying a check. For their part, restaurants had an effective way to woo their best customers and keep them coming back night after night. 

Once credit cards entered mainstream consumer habits, it was just as easy for guests to use cards as house charges. Cards also saved restaurants the unhappy process of collecting overdue bills. House Accounts lost favor—but they didn’t disappear entirely.

There’s reason to believe that many restaurants still offer House Accounts to select customers. In 2006, restaurateurs including Michael Kornick of MK and Michael Mormando of La Strada spoke to the Chicago Tribune for a piece about a House Account “revival,” explaining that they extended the privilege only to their best (and usually business) customers. Restaurant analysts acknowledged that the charge system was picking up in cities across the country. Three years later, Grub Street published a short interview with Evan Lambert of Savona restaurant on the practice, after another operator declined to comment. 

These articles, though, are the exception. While some restaurants do continue to allow House Accounts, they typically don’t publicize them, so it’s hard to find credible information. If you know, you know—and if you don’t know, you’re probably not the customer who’s going to get one. 

After all, the model’s exclusivity is what makes guests feel special and builds loyalty. As Kirsten Henri wrote in Grub Street, “pretty much anyone can get a credit card, but not just anyone is eligible for house account status.” 

The future of House Accounts isn’t about exclusivity, but community.

Loyalty without exclusivity

In the past, a House Account may have been a way for VIPs to show swagger with fellow diners, but today restaurants and guests are more motivated by relationships. Which begs the question: how can people enjoy the benefits of House Accounts—being greeted by name, snagging the corner booth, or skipping the check—without the exclusivity? 

Guests with House Accounts tend to have a more familiar rapport with restaurant staff. As chef Michael Kornick told the Tribune back in 2006, "The benefit for customers is its convenience and that the restaurant knows your preferences, what drink you like and what table you want," he said. "It's about making it personal.”

While it’s tricky to find reliable information about how restaurants use House Accounts now, we know they aren’t only for people with suits and cigars. In a thread on the seller community for Square, a leading payments platform, operators sought tools for creating House Accounts. Multiple owners wrote that they use House Accounts for students, for their own employees, and for people working in their office buildings. 

Within the Square community, electronic gift cards are a frequent workaround for House Accounts. But those can fall short—paying with a gift card isn’t quite the same as waving goodbye to a server who can add that drink you just finished to your tab. What people really want is to feel like regulars at their favorite places. 

That’s why the future of House Accounts isn’t about exclusivity, but community. With Per Diem, businesses can recognize their best customers, place orders seamlessly, and build deeper relationships. Guests get deals at their favorite restaurants, and an experience that makes them want to come back again and again. Plus, they can pay it forward and treat a friend—making that community just a little bit bigger.

Soma Amir

About the author

Doron Segal

About the author

Hey I'm Doron, the co-founder & CTO of Per Diem — a mobile app platform for restaurants. I'm also a dad and a husband. I love to travel and meet new people.I love creating things, and see people using the stuff I built.Prior to Per Diem I worked at Saildrone, OpenTable, Apple, Beats Music, Siemens.

Tomer Molovinsky

About the author

A second time founder with a passion for building products at the intersection of hospitality and technology. I've had the pleasure of launching reservation systems, mobile payment solutions, and loyalty programs at OpenTable and Resy, and witnessed how operators were losing a direct connection with their customers online. We built Per Diem to strengthen the relationships that businesses have with those customers, and to ensure that local businesses can thrive in today's economy.

Olivia Terenzio

About the author

Jessica Buckley

About the author

Ashley Rodriguez

About the author

Ashley is a freelance writer and podcast producer based in Madison, Wisconsin. She hosts a podcast called Boss Barista and writes an accompanying newsletter with full transcripts of each episode and articles about coffee and restaurant work. You can check out her work here (ashleyrodriguez.work/).

Explore featured restaurants and cafes

Skip the Line: How Groovy Goose Coffee Streamlined Orders With a Mobile App
Skip the Line: How Groovy Goose Coffee Streamlined Orders With a Mobile App
Read Case study
How Boba Bliss Drove Sales Through Mobile App Coupons
How Boba Bliss Drove Sales Through Mobile App Coupons
Read Case study
What Makes Iron Paffles & Coffee Stand Out in Charlottesville
What Makes Iron Paffles & Coffee Stand Out in Charlottesville
Read Case study
How Kona Coffee Roasters Transformed NYC’s Commuter Coffee Culture with Per Diem
How Kona Coffee Roasters Transformed NYC’s Commuter Coffee Culture with Per Diem
Read Case study
How Kimchi Box Became Michigan's Favorite Restaurant With Mobile Ordering
How Kimchi Box Became Michigan's Favorite Restaurant With Mobile Ordering
Read Case study
How Arkansas' the Busy Bean Tops Charts on Google Play With a Custom Mobile App
How Arkansas' the Busy Bean Tops Charts on Google Play With a Custom Mobile App
Read Case study
How Crema Coffee & Soda is Satisfying Customers in Utah With a Soda Pop App
How Crema Coffee & Soda is Satisfying Customers in Utah With a Soda Pop App
Read Case study
How Lucky Coffee Boosts Mobile App Adoption Through Email Campaigns
How Lucky Coffee Boosts Mobile App Adoption Through Email Campaigns
Read Case study
Run Your Cafe Like a Bank: How Ethereal Cafe Created a Starbucks-Style Mobile App
Run Your Cafe Like a Bank: How Ethereal Cafe Created a Starbucks-Style Mobile App
Read Case study
From One-Timers To Regulars: How Empire Tea and Coffee Transformed Customer Loyalty with Per Diem
From One-Timers To Regulars: How Empire Tea and Coffee Transformed Customer Loyalty with Per Diem
Read Case study
How Cosmic Coffeehouse Teamed Up with Per Diem and Square for an Out-of-This-World Grand Opening
How Cosmic Coffeehouse Teamed Up with Per Diem and Square for an Out-of-This-World Grand Opening
Read Case study
How Kino's Coffee and Others Have Boosted Their Sales with Push Notifications
How Kino's Coffee and Others Have Boosted Their Sales with Push Notifications
Read Case study
Coupon Codes That Work: Chip City's Free Cookie Strategy for Customer Acquisition
Coupon Codes That Work: Chip City's Free Cookie Strategy for Customer Acquisition
Read Case study
From Local Comfort Food to High Tech: How Joanie’s Modernized Operations
From Local Comfort Food to High Tech: How Joanie’s Modernized Operations
Read Case study
Rebranding a Bubble Tea Brand: How Niko Niko Boba Expanded Beyond Chatime
Rebranding a Bubble Tea Brand: How Niko Niko Boba Expanded Beyond Chatime
Read Case study
How Plomo Quesadillas Won Over Gen-Z With Square Loyalty
How Plomo Quesadillas Won Over Gen-Z With Square Loyalty
Read Case study
The Perfect Blend: How Coffee Dose Boosted Brand Loyalty with Per Diem
The Perfect Blend: How Coffee Dose Boosted Brand Loyalty with Per Diem
Read Case study
Ambee Coffee's Rebrand and Per Diem: A Match Made for Expansion
Ambee Coffee's Rebrand and Per Diem: A Match Made for Expansion
Read Case study
Why Kino's Coffee Switched Mobile Apps: A Case Study in Improving the Customer Experience
Why Kino's Coffee Switched Mobile Apps: A Case Study in Improving the Customer Experience
Read Case study
How DoorDash Drive and Per Diem Fueled Masala Wok and Tikka Shack's Delivery Dreams
How DoorDash Drive and Per Diem Fueled Masala Wok and Tikka Shack's Delivery Dreams
Read Case study
Per Diem's Square Integration: How Island Flavor Streamlined Operations
Per Diem's Square Integration: How Island Flavor Streamlined Operations
Read Case study
Hidden Grounds Case Study: When Apps Meet Customer Loyalty, Magic Happens
Hidden Grounds Case Study: When Apps Meet Customer Loyalty, Magic Happens
Read Case study
Scan for a Free Cookie: How Chip City's QR Codes Drove App Adoption
Scan for a Free Cookie: How Chip City's QR Codes Drove App Adoption
Read Case study
Close Line
Try Per Diem
Sign up for our monthly newsletter for all the latest in local restaurant trends, industry insights, and Per Diem product updates.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close Line

Unlock new insights and trends by
downloading Ultimate Guide for Launching a Mobile Ordering App.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close Line